Cherry House Visual for Carige Bank
In Italy we have a saying: "one cherry pulls another", meaning that once you get one, you want one more, and then another... We used this concept to explain a rather tempting deal, that Carige, (an Italian bank) offers to his potential clients, regarding real estate investments. So the claim of this ad became: "one house pulls another". To explain it, I've modelled these house-shaped cherries, that ended up looking quite photographic and interesting to look at.
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